Mission Imbloggable is the title of our group presentation for BAMA 513. We chose this title because we wanted to show trade show visitors some ideas on how to get a blog going for a business topic that may not seem all that bloggable. Being that two of us for BCAA which has an insurance division, we decided to focus on home insurance. We researched the topic from a number of different angles and ended up focusing on 3 specific areas:
- demographics of bloggers (who's blogging and for what)
- best practices (top 10 tips, do's & don'ts, examples of best and worst)
- a live trial of putting these pieces together
To access the project directly, visit www.understandinsurace.wordpress.com.
Hopefully this project will inspire you and your company to get in on the conversation!
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